I’ve gotten this question a hundred times or more so I figured I’d write up my general response. I’m always asked, “Why should I post my company’s videos to YouTube when I already have them on my own website?” Well the answer is pretty simple but not always obvious to people just starting out in social media.
I normally break this down into three major points:
It’s the Number 2 search engine in the world.
This one is pretty easy. If you’re not on YouTube, then you are not getting included in the results for the number two search engine in the world. This should concern you if you plan on getting your products and services noticed through organic search.
It’s owned by and integrated into the Number 1 search engine.
This is similar to number one. Google owns YouTube, which means Google shows YouTube videos, and they even have a video filter for the search bar. Once again, you don’t want to be excluded from these searches.
It’s a free source of organic SEO for driving traffic to your sites.
When you set up a video on YouTube you have the ability to add a link in the description, video action overlays and pop-ups. This allows you to direct customers to your support or buy flows through links where you want them to end up.
So you see, by publishing your video content to YouTube, you are tapping into the second largest search engine in the world, and enabling another entrance portal to your support or buy flows. No matter how beautiful or enticing your on-premise video platform might be, your content will never show up on YouTube unless it is hosted there. This also means it might not be as visible to Google depending on how you’ve coded your on-site player.
Something else to keep in mind. Your approach to YouTube can be as simple, or as complex as you want it to be. When starting out you can build the most basic playlists to organize your videos. Each playlist has its own dedicated url allowing you to share and link to the video set. Or, you can build out something like the Social Media Support Center that I built with ThisMoment to house 2,200+ videos. It has allowed me to break down support videos for different products and services, and to syndicate my YouTube videos across Facebook, YouTube and a standalone site. No matter what your need, YouTube can be expanded leveraged to fulfill it, and you should consider hosting your content there.